Web Based Blogging Platform Is The New Way Of Express Your...

1. INTRODUCTION 1.1 Problem Summary Blogging or weblog is the new way to express your thoughts your lifestyle and your passion in this world now. We read so many blogs and somehow we thoughts that we should also start writing, But the problem here is that we don’t want to do that much of process of to go to website or make our own website open the WordPress learn how to use that numbers of its functionality Right ? Don’t worry we have a good news for you that we have this application where you can start writing your blog in an easy way. No need to do learn lots of things functionalities or no need to download some widgets or other stuff. Its SIMPLE AND EASY! So the other problem with the web based blogging platform is that user need to go to go that website specifically open the website and login to the website every time that they need to do the blogging but and the thing with that is this take too much time and irritating. When here is that process narrow down to one simple click just open the app and start blogging. Because in the application login is the one time process. That’s the major problem related to the web based blogging other problems are that you need to be a skill full to use that functions. You cannot easily take the other topics in the favourite section of yours or read other bloggers blog. You cannot do this offline that very important right now 1.2 Purpose The main purpose of this android application is nothing but to solve the problem ofShow MoreRelatedOnline Web Based Blogging Platform999 Words   |  4 PagesSummary Blogging or weblog is the new way to express your thoughts your lifestyle and your passion in this world now. We read so many blogs and somehow we thoughts that we should also start writing, But the problem here is that we don’t want to do that much of process of to go to website or make our own website open the WordPress learn how to use that numbers of its functionality Right ? Don’t worry we have a good news for you that we have this application where you can start writing your blog inRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pages The study is conducted based on three case companies, Tencent, Facebook, and Myspace. The objectives are to build the business model framework for social media services analysis, apply this framework into case companies to examine their business models and find out the best performed one, and finally to improve other two less well-performed companies’ business models. Case study, observations, focus group are main methods for collecting data and empirical analysis. Based on literature reviews ofRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pages The study is conducted based on three case companies, Tencent, Facebook, and Myspace. The objectives are to build the business model framework for social media services analysis, apply this framework into case companies to examine their business models and find out the best performed one, and finally to improve other two less well-performed companies’ business models. Case study, observations, focus group are main methods for collecting data and empirical analysis. Based on literature reviews ofRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pages Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. 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Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pages 2 AACSB: Analytic skills Difficulty: Moderate 22) Automobile manufacturers, new car and used car dealers, financing companies, and insurance companies are all part of the automobile ________. A) marketplace B) marketspace C) metamediary D) marketportal E) metamarket Answer: E Page Ref: 9 Objective: 2 Difficulty: Moderate 23) ________ are basic human requirements, while ________ are the ways in which those requirements are satisfied. A) Wants; needs B) Demands; wants C) Needs;

Executive Summary on Starbucks - 3368 Words

Executive summary for Starbucks ACC/280 November 17, 2010 Executive summary for Starbucks For the second week within accounting, Team B was assigned to choose an organization, and to research the annual financial reports from the last two-three fiscal years. As a Team, we have chosen to discuss and analyze the vast coffee franchise called Starbuck’s. While using Starbucks balance sheet, income statements, and cash flow chart, this will help us to determine how well Starbuck’s is doing with their consumers, and throughout the globe. So now let us start off with explaining a brief history for this successful company, along with all the data and records we were able to retrieve. A small coffee shop was opened in 1971 by three†¦show more content†¦In another section, the data includes basic and diluted earnings per common share, basic and diluted weighted average number of common share outstanding. In the Balance Sheet section, the data includes working capital, total current assets, total current liabilities, long-debt and, shareholder’s equity, and cash dividends per common share, retained earnings. There is reference in the footnotes section that refer to further clarification on how the specified fiscal years as being restated and conforming to the adjustments, and referencing the goodwill and other intangible principles. The Cash Flows section data includes operating activities; net earnings such as, investment and financing activities, cash and cash equivalents and supplemental disclosure of cash flows. Finally the last statement represented was the Consolidated Statements Shareholder’s Equity. It presented the last three preceding 3 years’ common stock balance, net earnings, comprehensive income, and sale of stock and repurchase of common stock. Current Assets on a balance sheet are presented in order that allows them to be converted into cash easily, e.g. (cash, cash and cash equivalents, short-term investments, accounts receivable, inventories and property). Starbucks’ totalShow MoreRelatedExecutive Summary: Starbucks Corporation2827 Words   |  12 Pages1.0 Executive Summary Starbucks Corporation the leading coffeehouse in the world. It was founded in 1971 by Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington. Howard Schultz was the key person who turned the company a huge success around the globe. Since the beginning Starbucks has been facing many tough challenges and yet it is still remains as the best coffee House in the world. 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Comparative Analysis of Models in the Competitive Market Free Essays

Every rational individual acknowledges that businesses need to be competitive in order to thrive. My comparative analysis will recognize the various models used in the competitive marketplace and compare the end-results of these models. The four models that I will be comparing are: step checklist, transformation model, Mintzberg’s physiognomy, and the economic sector analysis. We will write a custom essay sample on Comparative Analysis of Models in the Competitive Market or any similar topic only for you Order Now In line with my analysis I will also be using my experience as a sales marketer for Aramco Oil Company to provide key examples about how these fundamental processes occur on an every day basis. When comprehending comparative models you must first understand that a model is simply a complex or systematic description of the competitive marketplace. These models are used to aid individuals in seeing the structure or design of the marketplace. Initially, we will focus first on the transformation model and its hand in the marketplace. Looking at the general word ‘transform’ you will see how wisely chosen this process is. To transform is to create something from a raw material. In this model, this transformation occurs when inputs are transformed to outputs. This process is a very high level look at the marketplace. It looks simply at what manner of item when in to the system in order to procure a end result item. Almost like a circuit, it is the in-s and out-s which keep the market process in a continuous movement and growth. The more raw material which goes into a system the more outputs you expect to see. In my role, as a sales marketer of Aramco Oil Company I see this process every day. The raw material of oil is processed to produce a high demand product, and thus the transformation process is a never-ending cycle. As a model though, this process does not account for all the idiosyncrasies or complex factors that play a role in the create of this high end product. In fact, the process is so high leveled that I see the Step Checklist as a much more logical look at the process (Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh.) Of the four models being compared, the Step Checklist is by far the most organized in its structural intact and outlook on the competitive market. This checklist looks at the key influences in the competitive marketplace. It focuses on the social, technological, economic, and political influences by concisely breaking down various aspects of how, why, where, when, and what possible affects they have on an organization. Unlike the transformation model, this checklist supplies the analyzer with various possibilities to be on the lookout for when determining a course of action. Furthermore, this checklist allows for a simplistic and widely applicable usage of these factors. Whereas the transformation model was a very board look at the inputs and outputs, this Step Checklist is a systematic perspective of social factors like demographics and age-groups. By looking at the technological components of the competitive marketplace, a company like my own has the opportunity to ensure that it is staying or making advancements along with the competitive other players. Economic changes can be watched or statistically analyzed to make appropriate changes or adaptations should the competitive marketplace change. My company is a key player in the oil industry and must gauge how its future profitability will be at the best advantage. From a political avenue, this model is essential to make sure that all players in the competitive marketplace are aware of legislative policies or strategies that might affect the industry. Furthermore, politics has a constant role in policies changing or advancements. Should a sales representative like myself not account for this changes our clients will see that we are not staying in line with policies and perhaps be adversely affected by our lack of adhering to those policies. This analysis of competitors is a means towards identifying the company’s competitors, understanding what their strategies are, recognizing their objectives, seeing how their strengths and weaknesses are seen in a checklist manner, and recognizing reaction patterns to those factors which affect the marketplace (Kotler 234-247) Moving on to the Mintzberg’s physiognomy model, many analysts might see this model as highly subjective in origin. In comparison to both the Transformation and Step Checklist models, this model is dependent on looking at the power various players wield in the competitive marketplace or industry. This model stresses that there is a ‘cast of characters’ in an organization which ranges from owners to employees to special interest groups to various other entities. Based upon this model, we see a very visual representation of the marketplace. It is unique to see the differences between the models. Transformation model is seemingly a process flow. The Step Checklist was created based upon influences and logically connects or affects upon the industry. Now here we have Mintzberg’s physiognomy’s model. What stuck out at me first is that physiognomy is clearly the study of a person’s palm to determine that individual’s fate. This destiny is determined based upon a higher source of power which dictates what is to occur in the future for that individual. Here this model looks at the ‘power’ play of what will determine the fate of the company based upon the various sectors which play a role in its maintaining profitability (Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh.). It focuses primarily on the strategies or activities of these entities. These strategies or activities will overall affect the competitive industry in some manner. For instance, in my company should the owners fail to provide adequate compensation to the employees they can either strike or retain work elsewhere. If the company lacks adequately experienced employees it will fail to retain clients or creditability in the eyes of its public. This can potentially damage or hinder the economic profitability or continued success of Aramco Oil Company. If that occurs, as a sales marketer I will have a difficult time convincing others that the company is maintaining its correct directions and gross profit margins. At this time, I will roll right into the economic sector analysis model. The competitive marketplace is built on the ideology of ‘economics’. This fundamental model looks at sectors, the environment, and markets. Without bumping the company against its competitors we will fail to recognize where growth or change is required. The sectors themselves compete amongst themselves and there are definite signs of where one company might be affecting or causing a chain-reaction within other companies. For instance, an EDI system allows for less manual maintenance. If a company fails to make appropriate changes or does not advance itself like other, then the other companies in that particular sector will swiftly overtake its market shares. In the oil industry there is often a state of rapid growth and it is wise for a company to watch for such changes. Like the Mintzberg’s physiognomy, there is a look at the power players or influences in this model. The power look in this case is the economic sector and other players in that particular sector. All in all, measures must be taken to ensure that the marketplace is watched for its stability, and adversely if unstable occurrences are happening. These models can all be used to determine how the competitive marketplace is doing and how to identify influences that affect it. In general, these models each have their strengths and weaknesses. In general each model can be used to analyze various aspects of the marketplace. This analysis can be broken down into the strategies used to determine how the marketplace needs to react as changes occur in it and around it. Works Cited: Armson, Rosalind, John Martin, Susan Carr, Roger Spear, and Tony Walsh. Understanding Business   Ã‚  Ã‚  Ã‚  Ã‚   Environments: Identifying Environmental Issues, 2000 Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. Sixth Edition. New Jersey: Prentice Hall, 1988 How to cite Comparative Analysis of Models in the Competitive Market, Essay examples

Marxist Death of a Salesman free essay sample

Death of a salesman Is society to blame when the installation of hope in the American Dream backfires? The major theme in Death of a Salesman was the pursuit of this dream. Miller details Willy Loman’s misguided quest of this dream. Arthur Miller’s depiction of the American Dream in Death of a Salesman was written in postwar America. At that time, the idea was more than just a phrase; it was a way of life. In efforts to further the reader’s understanding of the story, one must define the American Dream. After World War II, the United States flourished economically. The idea of prosperity was the root of the American Dream. The idea of capitalism was reborn and by living in a capitalist society, everyone in America had a chance to become rich and successful. To put it simply, the American Dream was defined as â€Å"an American ideal of a happy and successful life to which all may aspire: †¦ the American Dream represented a reaffirmation of traditional American hopes. We will write a custom essay sample on Marxist Death of a Salesman or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † Miller makes the reader realize the dream is a falsehood, because it is not for everyone. In the play, Death of a Salesman, Willy Loman is a perfect example of someone who is trying to pursue this dream. Based on the works of Karl Marx and his reversal of Hegelian philosophy, Marxism has developed into a political direction and a social theory. The social aspect contains two social classes, the proletariat and the bourgeoisie. This type of capitalist society is relevant in the play by Arthur Miller, Death of a Salesman. In the play, a dedicated salesman Willy Loman struggles to aid his family near his retirement. Inevitably, Willy is part of Marx’s proletariat classes and lies to cheat himself into believing he is of higher class. The influence of Willy’s lies is apparent in his oldest son Biff, who is able to analyze his father’s dream and attempts to gain more in life than that of the proletariat. By accepting the materialistic ideals of Marxism, Willy Loman and his son Biff, both struggle to make ends meet and find themselves stuck in the working class. Throughout his life, Willy Loman has seen much change in his business as a salesman but ultimately is stuck in the proletariat. In the end, he cannot adapt to the effects of new technology and finally commits suicide. Willy works hard towards his retirement but falls short when his boss, Howard tells him he cannot give him an office job. Willy then stirs up a scene and shouts; â€Å"I averaged a hundred and seventy dollars a week in the year of 1928! And your father came to me-or rather, I was in the office here-it was right over this desk-and he put his hand on my shoulder† towards Howard in an attempt to get his job. The way in which Willy represents himself proves Marx’s theory of the proletariat. In this situation Willy believes he is, â€Å"responsible for creating the wealth of society,† in this case he believes he helped make the business what it is today. Willy is devastated toward Howard’s actions and is left with, â€Å"no significant savings,† and cannot provide for his family any longer. Throughout his entire life, Willy always expected more.

Family Guy Essay Example

Family Guy Paper A show about a seemingly normal family might not be a show that doesnt catch a lot of viewers attention. I have to disagree because Family Guy is one of my favourite televsion shows, and i rarely watch TV. Family Guy is comedy based off a normal middle class family, but like all families they have their problems that can be very strange. I admire shows that are different than any other shows that are out there. I find the show to be very interesting for various reasons such as their use of stereotypes,violence, and its slight case of predictibility which is why I love the Patriot Games episode. I think that Family Guy has a good portrayal of stereotypes. The stereotypes they use go along very well the character and how that character acts. They stereotype Louis as being a very typical housewife, at stay at home mom, who cooks dinner for her husband when he gets home from work. Peter is your average american male with a steady job and his own goals in life. Like in the Patriot Games he gets to live his dream of being a football player. Not all families are like that anymore because people would prefer to dine out and save the time of making food. We will write a custom essay sample on Family Guy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Family Guy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Family Guy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It seems today that you cant watch a show without some reference to sex. This brings Quagmire to the stereotype table, He is a sex fiend who is always looking for someone he can have a one night stand with, but other times he can be a nice man with great advice. Then you have Stewie a not so average baby, hes rather intellegent and hates his mother. Stewie is usually the violent character like in Patriot Games Stewie beat Brian on numerous occasion. Whats TV without a little violence, which brings me to my next topic. Violence is a welcomed acceptance in our culture and it can be found every today. In every Family Guy episode that i have seen there is always some act of violence. In Patriot Games Stewie was betting on a boxing match and Brian bet fifty dollars that Mike Tyson would win. Mike Tyson ended up losing and of course Brian had to pay Stewie, but he kept putting it off. Eventually Stewie got fed up with Brian not paying him and confronted him in the bathroom. When brian didnt have the money stewie broke a glass of orange juice on Brians face. After the orange juice incident, he ripped the towel bar off the wall and beat brian with it, then he told him to have the money by five. When Brian didnt have the money you knew that brian was in for another beating, and it was very predictable. Predictibilty is good when it comes in small doses because to much predictibility can get very annoying. In the very beginning of Patriot Games they go sky diving and it was obvious that there was going to be something wrong with stewies parachute when he jumped out of the plane. If this thought ran across your mine you were very correct, when Stewie popped his parachute it said Im a homo on the inside. I was expecting the parachute not to work at all but i still let out a hearty laugh watching it. Another thing that I thought was predictable was when Brian lost the bet and took forever to pay Stewie back. I knew that he would eventually pay him back as well. Predictibility can also be thrilling if you are watching a scary movie because you know what about to happen but it still scares you anyways. Thats one of the reasons why i am a fan of the shows i watch. Everyone has different reasons why they like their favourite shows. My reason will always be the fact that i dont like shows that are like every other show out there. Also because i love shows with a great sense of humor and a great storyline like patriot games. Whether you watch shows for the information they give out or just because you think they are comical they will have elements like stereotypes, violence, predictibility and certain demographics.

The eNotes Blog Scholarship Spotlight April2015

Scholarship Spotlight April2015 Every month, scours the web for  some of the best scholarships with upcoming deadlines. When you are ready to apply, check out our tips on How to Write a Scholarship Essay. Find even more scholarships and resources  here. Dr. W. Wes Eckenfelder Jr. Scholarship Amount: $5,000 Eligibility: Must be a U.S. citizen or permanent resident, enrolled as a full time student or as a junior or senior, or be enrolled in a graduate program at an accredited college or university. Must also have declared a major in civil, chemical or environmental engineering or one of the environmental sciences (e.g. geology, hydrogeology, ecology). Requirements: Essay, two letters of recommendation Due Date: April 15, 2015 Mary Macey Scholarship Amount: Two $1,500 awards Eligibility: Applicants must currently work in the independent grocery industry, and be entering sophomores or continuing students in an associate degree program or four year university. Must also have a GPA of 2.0 or higher. Requirements: Essay, letter of recommendation, transcripts Due Date: April 19, 2015 Endowment Fund For Education (EFFE) Amount: Two $500 awards Eligibility: Must be enrolled in an accredited college or technical school program as a 2nd, 3rd, or 4th year student, or returning for graduate study. Requirements: Essay, transcripts, resume, portfolio, two references Due Date: April 30, 2015 HENAAC Scholars Program Amount: $1,000-10,000 Eligibility: Must be involved in the Hispanic community and/or be of hispanic origin, and able to demonstrate leadership through academic achievements and campus activites. Must be in a science, technology, engineering, or math related major with a GPA of 3.0 or higher. Requirements: Essay, two letters of recommendation, official transcripts, resume, photo Due Date: April 30, 2015

Analysing the strategic situation of a company Essay

Analysing the strategic situation of a company - Essay Example The main strengths of the company are strong management, loyal customers, acquisitions and financial position. The analysis has identified lack of diversification and failure to embrace technology in management as some of the weaknesses of BAT. The company faces threats from competitors. The corporate strategies adopted by BAT include acquisitions, manufacturing of products that meet the purchasing power of diverse customers and taking initiative to develop voluntary standards. The main strategic issues BAT are on forecasting demand as this varies greatly and restrictive legislations. The recommended actions include adaption of technology in the supply chain and invest more resources in research and development. In almost all parts of the world, tobacco is consumed and cigarettes are the most iconic of tobacco consumption (Moerman and Van, 2005, p. 375). According to Moerman and Van (2005, p. 375), cigarette smokers always strive to satisfy their craving for them as they do in case of hunger. This makes the industry post high annual revenues. Cigarette is a simple object made from shredded tobacco rolled on a paper and it was invented in the nineteenth century. Cigarettes emerged in first half of the nineteenth century in France and Spain. By 1830s, France was producing hand rolled cigarettes but this was later overtaken by pipe tobacco and snuffs that was being consumed US (Thompson, 2004, p. 21). This was followed by various developments in the industry that eventually led to the formation of a well-organized tobacco industry with several players. One of the major companies in the tobacco industry is the British American Tobacco (BAT). Tobacco industry contributes significantly to the eco nomic development of countries globally through employment and tax. However, the industry faces huge opposition from health organization given that smoking causes

Allocating Fixed Costs Essay Example | Topics and Well Written Essays - 750 words

Allocating Fixed Costs - Essay Example Activity Based Management is basically the use of such ABC system towards improving strategic decisions and efficiency. It further uses the ABC information to choose between products and analyze the activities that need to be employed in order to get those products manufactured. The focus is mainly towards identifying using those activities which add value. DHL is one of the earliest implementer of the ABC and the ABM system. DHL is a German logistics company known for its expertise in providing international express mail services. It is considered to be a World market leader in providing such mail services both via sea and air. The company is also popular for its mailing services with respect to heavy weight goods delivery. DHL, in 1990s, applied the ABC and the ABM model to identify non-value activities because as it was experiencing falling margins. DHL discovered that the main cause of the de-escalating margins were mainly because of the product, destination and the customer mixes. Following the implementation of the ABC and the ABM technique, which helped the company understand the margins, DHL designed a new pricing strategy which was globally accredited and adopted by various companies (Hilton, 2007). Just-in-time (JIT) is a technique initially employed by the Japanese in order to gain efficiency within the production by minimizing the storage costs of the inventory needed for the production of the goods. The main benefit of implementing the JIT system is that it helps in reducing the costs of production for a company and hence a company gains huge margins by saving from the inventory costs that are not incurred. The basic feature of TQM is to prevent errors before they actually appear and avoid any wastage. Besides this, the focus is towards the continual improvement of the organization rather than just implementing the

Managed Change at Toyota Australia Case Study Example | Topics and Well Written Essays - 2000 words

Managed Change at Toyota Australia - Case Study Example What we assumed was a temporary circumstance has  turned into a permanent situation. This drop of 36% in just four years shows the scale of our  challenges.† (Toyota Motor Corporation Australia 2012) As Mr. Yasuda notes, business is down and the trend is not temporary, but has been in process for the past four years. Export volumes are down, and not only that, the competitiveness of Australian-made Toyota vehicles is also noted to be down. The Australian currency's strength has likewise negatively impacted the volumes, because of the higher prices owing to the improved currency valuation versus other currencies. This makes Toyota in Australia less competitive in terms of cost too, in comparison to other markets and other production locations in the world (Toyota Motor Corporation Australia 2012). As of the time of the announcement, Mr. Yasuda also noted that the changes that were being made in the Toyota operations in Australia were geared for the long term, and towards mak ing Toyota Australia competitive under the changed operating condition and market conditions in the world. Those market changes are long-term, and so must the changes. The workforce is to undergo adjustment to align it with the company's long-term plans, and that adjustment may mean re-training and reorganizing the workforce. That can also include renegotiating wages and working arrangements as well. Sourcing for parts is to be optimized for cost and efficiency. Efficiency gains are to be a primary goal. As well the overall cost structure of the manufacturing facilities and the entire operations is to be optimized (Toyota Motor Corporation Australia 2012; Beissman 2012; Beissman 2012 (b)). That said, it is to be noted that Toyota in... The company basically made use of fundamental change management tools centering on communication and in the explanation of the fundamental reasons for the change. There is, first of all, the use of systematic modes of managing the personnel side of the change, via planned layoffs that reflect the changed fundamentals of the company's financial viability. As well the company communicated and validated how the external market conditions necessitated such personnel change. The literature calls this making a formal case out of the planned changes. No doubt with the fact that Toyota Australia is not alone in facing difficulties in the domestic and international markets, and the fact that government itself had acknowledged the changed and difficult market conditions, made it easy for Toyota Australia to make the formal case for change. The formal case made by the CEO is one that is also a solid business case. There are good business reasons for the changes, in other words, and that was the message and the formal case that made it easier for Toyota Australia to sell the idea of the planned changes not only to employees but to the market in general.

Rationale For Brand Extension Marketing Essay

Rationale For Brand Extension Marketing Essay Brand extension is beneficial in enhancing new and already existing segments. Through brand extension companies can target those segments which antecedently were not explored or inactive. Brand extension can be beneficial in terms of fulfilling consumers changing preferences and needs, wants and demands of the consumers. This would ultimately result in increased loyalty for the brand and the cost associated with switching brand is avoided. Brand extension is also useful in terms of creating consumer trials. Comparatively to launching new brands, cost associated with consumer trial in extended brand is less. This can be more beneficial if companies in Pakistan focus on improving their distribution network as well. Brand extension is also useful when recognition, awareness and refreshment come into consideration. It can improve recognition of parent brand as well as awareness cost can also decrease. Moreover, in Pakistani market, it was observed than comparatively to parent brands, extended brands avails more awareness and recall. Utility of a brand can also be improved as a result of brand extension. Companies can become more powerful by using brand extension which can give companies more bargaining power with their retailers. Brand extension can strengthen companys position for bargaining with its retailers. To some extent brand extension is considered as a revitalizing process of any brand. It is considered as a strategy of re launching and refreshing a brand in the mind of the target consumers. It also helps in re positioning a brand in the eyes of consumers. Using brand extension strategy as a part of branding strategy, companies can also gain a competitive advantage over its competitors. It can be achieved by focusing on a market niche. Brand extension can also be beneficial in terms of shifting parent brand technological expertise to extended brand in terms of production, and research and development (RD). Advantages Disadvantages of Brand Extension Consumer knowledge about parent brand reputation and image always gives an advantage to companies. To communicate about extended brand benefits to the consumers, it is always beneficial for the companies if consumers already know about parent brand quality and image. Use of parent brand to extend the brands plays a role of attention getting process for extended brands. Consumer knowledge about parent brand image and quality make companies to communicate precisely the benefits of extended brands. Trustworthiness of consumers about a brand is useful for the companies to brand extension strategy. Trustworthiness of consumers tempts them to try new products originating from a brand which consumers already trust on. Consumers already have an implicit accord with already proven brands, thus consumers feel free to try extended brand even in other market segments too. Revitalization and refreshment of parent brand can definitely be achieved through brand extension strategies. Even in Pakistan brand extension is considered a source of refreshment and repositioning of parent brand. It is also useful to reposition the image of parent brand in the mind of the consumers. Though, In Pakistan brand extension strategy is at its initial stages, but brand managers always focus to overcome the disadvantages associated with brand extension such as dilution of parent brand. There are couple of brands which got diluted as a brand extension strategy but most of the extended brand got success in the eyes of the consumers. The number of diluted brand are far and few. Brand extension caused cannibalization of sales in Pakistani market. Companies in Pakistan like Nestle and Haleeb did face cannibalization of sales as a part of brand extension strategy. Success of Brand Extension Fit between extended brand and the parent brand in terms of similarity and consistency of quality and image is foremost important for the success of brand extension. Extended brands can be successful in the mind of the consumers, if consumers find the same quality and performance, which they found in the parent brand. Conversely extended brands can be a disaster for the company. Favorable appreciation by the consumers for the extended brand may lead to the success of the extended brand and the parent brand, while unfavorable appreciation may result in tarnishing the parent brand image. Moderating variable such as quality of the parent brand, consumer knowledge about the parent brand play a life-sustaining role for extended brands. In Pakistan, companies delineate quality as meeting the international standards of quality. Sound brand equity may result in brand loyalty, reduced cost and improved image. It also helps in improving the positioning of a parent brand in the mind of the consumers. CONCLUSION Rationale For Brand Extension As per our research, couple of factor work as a driving force behind successful brand extension. One of the most striking forces for successful brand extension is growth for the companies. Using brand extension, growth can be achieved either by maintaining current market share or by entering into new market segments which are not yet explored by the competitors. This can be achieved through leveraging or improvising favorable core brand into extended brands. Those companies which are operating in multiple categories or industries try to extend their brands not because of gaining growth but as a case of trend of brand extension. Such actions might spoil the core brands and essence of brand extension. To be successful in brand extension, steadfastness is a prerequisite. Meeting customers need, wants, and demand is one of the other important reason for brand extension. Customer retention is always gained if companies are satisfying customers need, wants and demands. For this purpose companies are using brand extension as a part of their branding strategy. Using this strategy companies can make their customer more loyal to the brands. This research also shows that brand extension is also used to introduce new brands for the purpose of fulfilling changing customers preferences, their needs, wants, and demands. By doing so companies on one hand try to capture the all possible market segments which eventually result in higher profit and market share. One of the other motivational factors for brand extension is to gain economic advantages. Mostly companies use brand extension because they want to gain higher net profit and want to save cost associated with creating awareness and communication with their customers. A part from saving cost related to promotional activities, companies also gain economic advantage through catering different other segments of consumer by extending their brand into different market segments. As in case of Haleeb foods limited, chosen for our research, brand extension is done to employ unused capacity due to the seasonal nature of its business. Apart from utilizing unused capacity, other reasons include, effective promotional activities, (ROI) return on investment, and higher net profits. Our research also indicates that brand extension strategy is also useful to take advantage of consumer trials in a cost effective manner. Cost associated with consumer trials in case of extended brands is comparatively lower than launching entirely a new brand and creating trials for these brands. It was also found that lower cost for promotion and communication is incurred in case of extended brands comparatively to a newer brand. New brand extension can target new customers segments without incurring higher promotional and advertisement cost. Our research also discovered that gaining advantage from economies of scale is also considered as a promising factor of brand extension. Economies of scale related to production, research and development and communication is a motivational factor for brand extension. Gaining advantage of economies of scale from brand extension may ultimately lead to higher net profits. Efficiency of supplier in providing goods is also count. It was also found that in food (perishable) processing companies economies of scale may be dependent on suppliers capability to serve demand. We also found during the course of this research that brand extension can also be beneficial as far as recall and recognition of parent brand is concerned. In such case, comparatively weaker brands can gain profound benefits in terms of recall and recognition, thus their bargain power with the retailers can also be enhanced. Moreover, to grapple the varying business environment, brand extension plays an important role in terms of revitalizing, re-launching the parent brand. Through this process of revitalization and re-launching of parent brand, parent brand becomes more captivating. Our research concluded that increased competition with the competitors along with the other factors also lead to the brand extension strategy as a part of branding. To compete with competitors, companies have to launch extended product, which can cater the needs of the consumer either in the current market segment or in different other market segments, where competitors are performing well. To stay a head of competition, it has now become vital to launch new brands under the parent brand name. One more important factor which motivates companies to use brand extension is to gain advantage of the technological expertise in parent brand. Using technological expertise gained in parent brand, companies try to enter into new market segment by using the same technology which they used in parent brand. Technological might include superior packaging technology or outclass promotional activities, which companies use in their extended brands as well. Advantages and disadvantages of brand extension This research concluded that advantages and disadvantages of extended brands are also recognized by managers. As per brand managers, consumer know-how about the parent brand is vital in the success of extended brands, but it is also important to convey the important characteristics of the extended brands, so that consumer would have an idea about how extended brand differs in terms of specification than the parent brand but not in terms of quality. Brand extension is usually considered more beneficial by brand managers due to the fact the comparatively to launching new brands, extended brands use pull strategy instead of using push strategy. In Pakistan, brand managers use the parent brand name to portray an appealing brand name for the extended brands which might help consumers to realize the parent brand doctrine and eventually accept the extended brands. Consumer trust can also be beneficial for brand extension. During the course of this study, it was found that consumer trust on parent brand may lead to the acceptance of the extended brands easily and in a cost effective manner. Companies have to incur less cost for promotional activities and to create awareness about the extended brands. Due to consumer trust, companies can penetrate into new market segments easily and quickly due to the acceptance of the parent brand among the consumers. Consumer trust can also be beneficial when it comes to retailers. Retailers accept the extended brands easily due to the acceptance of the extended product among customers. Consumer trial becomes easy as well due to the image of the parent brand, which results in quick penetration of the extended brand in the market and among the consumers. But it can be opposite if the parent brand name is not much familiar among consumers. It will become difficult to extend the brand under a brand name which is not accepted by the customers. It might lead to failure of that brand. In Pakistan one of the advantages which we came to know is refreshment and revitalization of brands. Brand extension can also be useful when it comes to repositioning of the brands. Every brand has a life cycle as eventually brands become mature. At such time brand extension is a useful strategy to reposition the parent brand, thus giving it a new life. Apart from advantages of brand extension, there are couples of disadvantages associated with brand extension. One of these disadvantages includes dilution of parent brand. From our research we came to know that in Pakistan, according to managers, they didnt face brand dilution as a result of brand extension. They agree that brand extension if done in a wrong manner can actually tarnish or dilute parent brand name, but in Pakistani context, it is not the case. Another disadvantage of brand extension is cannibalization of sale, which as per manager, companies faced in couple of extended brands. In case of Haleeb food, company faced cannibalization of sales in UHT milk and tea whitener. Changing trend led company to introduce tea whitener, which eventually cannibalized sales of UHT milk. Same case is with Nestle. Success of brand extension We found in our research that, a successful brand extension should fulfill the requirement of Fit in terms of consistency and similarity with the parent brand. Similarity and consistency does not mean exactly the same, but extended brand should maintain the quality and image of the parent brand. If extended brand would not follow the same perception which consumers have in their mind about parent brand, then there is a possibility that extended brand might not get the same response which parent brand got from its consumers. As a result extended brand might be a failure. We also found that failure of extended brands as a result of not maintaining the concept of fit does not necessarily harm the parent brand. Brand managers of all four brands which were chosen for this study, always make sure to follow the concept of fit between extended brand and parent brand. They always try their utmost to maintain the same image and quality in extended brands, which they promised with their custome r in parent brand. We also found that concept of fit between parent brand and extended brands make consumers to evaluate extended brand as favorable or unfavorable. Their decision about extended brands for favorability or un-favorability decides the future of the extended brands. If consumers do not find a fit between parent brand and extended brand then extension might become unfavorable, and if consumers find fit between parent brand and extended brand, then extension might become favorable. Recommendation

Find the concentration of sucrose in a potato cell - Plan :: GCSE Biology A2 A-Level Coursework

Find the concentration of sucrose in a potato cell - Plan Plan For Osmosis/Plasmolysis Experiment AIM In this experiment, I am trying to find the concentration of sucrose in a potato cell. Also I can observe when a cell is totally plasmolyised. PLAN I plan to complete this experiment within an hour. Firstly, I will cut 15 potato chips, 3 each for 5 different solutions, each weighing 1.2grams, cut with a 4mm corer to approx (full word) 4cm. I will measure weight, as length is less accurate. The weight of the chip may vary as much as 0.02 g each way, which will make it a lot easier to do, but may provide me with less accurate results. I will use 5 different molar solutions of 20 cm3 each, shown to the right. 0M (water), 0.5M, 1M, 1.5M and 2M. I will create 0.5 molar solutions by mixing 10cm3 of water and 10cm3 of 1 molar solution. I will use 3 of each solution to ensure that my results are correct, and to prevent any anomalies disturbing my result graphs. One of each solution will be dropped into the solution at 10-second intervals. They will be taken out 30 minutes after precisely, to ensure a reliable result. They will then be dried on a paper towel, and quickly weighed, and recorded in a pre-written table. RELIABILITY/ FAIR TEST I must control many variables in this test. I will control the time that they are left in the solution, as this will greatly affect results if they are left in for different amounts of time. Also I must control how much I dry the chips before weighing them, because if I leave some excess water on one of them, it will be an unfair test, as ill be weighing the water as well as the chip. Another point is simple, but just to make sure that the scales I am weighing the chip on are at 0 before weighing the chip, as it may add some mass to the chip. I will use 5 different solutions, starting at 0 molar and going up in 0.5 molar concentrations. I have chosen this because they are equidistant, allowing for easy graph drawing, and also because from the preliminary experiment, I know that this will give me results that can show me the concentration of sucrose in the cells sap, and also go on to show me the concentration that the cell will plasmolyise at. I will also control the variety of potato- I will only use 1 brand, as

Who Made a Serious Mistake?

Identifying the facts of the facts: Jean Safari was investigating a serious error made by a Japanese worker at a Japanese subsidiary of a US multinational company. It was founded that a component was inserted upside down and the entire batch had been pulled out of production to be reworked, thus making it a high cost for recovery. Jean had for information about the incident, and she was amazed that plant director didn’t know who it really was from the group of workers. Even the floor supervisor did not know and even if he did, he would not tell Jean or anybody else about it.It simply just shows that they are all protecting each other in the organisation. The plant manager was polite and form enough to make Jean understand that the woman who was responsible for this act was indeed very upset that she had left the factory and went back home, also she was ready to resign. It was thanks to tow of her co-workers who convinced her to come back to work. The group who works with her i s fully aware that she is new to the organisation, does not have anyone to look out for her or even see if she has been trained to do the work properly.That is why the whole group has apologized by a letter and they are also ready to apologize to Jean in public. But Jean doesn’t want the apology, she wants to stop such incidence from happening again, so she is wondering what she should do in order to prevent such acts from occurring again. Stating the problem What sort of collective action against the subsidiary should be taken in order to prevent such events? Setting the objectives 1) To find out whom really is the culprit who has caused such a huge loss? 2) List out a number of solutions for the problem 3) Choose the best solution out of the given choices ) Implement the solution that has been chosen Area of Consideration In order to reach a good and less harmful decision, a few areas have to be taken into account before implementing the final decision. The areas of conside rations are mainly the stakeholders of the multi-national company. 1) Customers – Obviously they are the one who buy the products from the company in order to satisfy their needs and wants. But if there is a small affect/error that occurs, then it can lead to losing the customer. So the company should consider the customers if they are going to be affected by any changes in the business. ) Employees – They are the internals of the business, hence they make up the products and distribute it to the customers. The company should take the employees opinions into account before coming to a final decision and it is important to do so as it is linked to the case 3) Government Agencies (Legal Systems) – These are the place which includes the laws of the land and before coming to a final decision for improvement , the company needs to make sure that the decision that is being taken, is it legal or not. One should consider the laws of the land in order to avoid violation of the rules and regulations. ) Society – They are the people living as a whole in the same area or same country where the factory is located. A business should consider its private and social costs and benefits of doing any activity in the business as it will have an impact (positive or negative) that can create an image infront of the society (good or bad) 5) Suppliers – They are the people who supply the necessary raw materials and equipment for businesses in order for them to produce goods and services. So the suppliers need to kept informed about changes that will take place in the business. Alternative Course of Action ) Getting rid of the employee and punishing the faculty worker for the error he/she has made which has also cost the company a lot. Usually it is done by individualists who remove the responsible employee from the work by force and give out a punishment or even a penalty for the error occurred. Advantage – By taking this decision, it was hel p in reducing the cost for finding a replacement. Disadvantage – If this decision is taken, it will give a bad impression to the entire employee as this is how employees are treated if a mistake/error is committed. Not to mention the huge bad impression on the society as well. ) Motivating the employees in the business by providing them a monetary rewards like bonuses, health insurances. And then also non-monetary rewards such as education. Advantage – The employees will be provided with a feeling of confidence in order to perform better and make fewer errors in the business, hence focus more on the task. Disadvantage – This decision may give out a wrong idea to the workers that the company does not care about the errors that are made in the business. 3) Improving training, by providing courses for new and existing workers in order t encounter any future errors that might occur in the production.Advantage – The benefit of creating a more flexible workforc e, helping to increase the flow of production, having made the workers more skilled and having more efficiency of the workers. Disadvantage – It is obviously time consuming and the cost to train employees will be high. 4) Improving the environment, changing the layout of the offices, even the colours of wall and the atmosphere to work in that will suit the employees. Advantage – Employees will be able to work without disturbance, there will be less stress and security measures can be provided as it will help the employees work in a flexible manner with less worries and stress.Disadvantage – It is time consuming and the cost to train can also be high. Choose the best solution For the problem which had occurred in the factory, a number of alternative actions were drawn out and out of them, the most effective decision in my opinion would be the third option, which is improving training for the employees. It is a decision that has been chosen so that workers feel mo re confident and less nervous while doing their job as they will be more skilled and perform better than before with less problems to occur in the factory. This decision has been taken so that employees will be able to work together more flexibly.It is advised that the other alternatives should also be used but after the training solution, so that performances of individuals will also increase with time. It is highly advised not to use the first option, which is getting rid of and punishing the employees as the Japanese are communitarians as it will have a bad impression on the workers as well as the society in various aspects. Cross Cultural Communication Assignment Who Made A Serious Mistake? Name – Asad Mudeer Student I. D. – 7639 Class and Batch – C-4, Evening Faculty – Dr. Sharon

Definition and Examples of Modifiers in English Grammar

Definition and Examples of Modifiers in English Grammar In English grammar, a modifier is a  word, phrase, or clause that functions as an adjective or adverb to provide additional information about another word or word group (called the head). A modifier is also known as an adjunct. As illustrated below, modifiers in English include adjectives, adverbs, demonstratives, possessive determiners, prepositional phrases, degree modifiers, and intensifiers.   Modifiers that appear before the head are called premodifiers, while modifiers that appear after the head are called postmodifiers. Modifiers may be either restrictive (essential to the meaning of a sentence) or nonrestrictive (additional but not essential elements in a sentence). Examples of Different Modifier Usage Too many grammar terms in a row? Lets look at some examples. Authors  Gà ¼nter Radden and Renà © Dirven  illustrate the types with the most common ways that qualifying modifiers are used in Cognitive English Grammar. In all the examples here, the qualifiers modify the word detective and are in italics: (4a) Hercule Poirot is a  brilliant  detective.(4b)  Agatha Christies  detective Poirot is a legend all over the world.(4c) The detective  with the waxed moustache  solves the  most baffling  cases.(4d) Hercule Poirot is the  famous  detective  created by the English mystery writer Agatha Christie.(4e) Poirot is a detective  who has come to England as a war refugee.In sentence (4a), the adjective  brilliant  modifies the  predicate noun  detective.In sentence (4b), the head noun  detective  is modified by the complex  noun phrase  Agatha Christies, where the  genitive  morpheme  s  expresses the relation of possession.In sentence (4c), the noun  a detective  is modified by the  prepositional phrase  with the waxed moustache.In sentence (4d), two  nonrestrictive  modifiers are added to qualify the definite  referent  detective: the adjective  famous  and the  participial phrase  created by the English mystery-writ er Agatha Christie.In sentence (4e),  a detective  is modified by a  relative clause. Additional Examples of Modifier Types We could go further, to illustrate additional examples:   Hercule Poirot is a really good detective. The word really represents an intensifier for the adjective good. Really is an adverb, as it is modifying an adjective. Hercule Poirot is that detective. The word that is demonstrative. It distinguishes Poirot from at least one other detective. Hercule Poirot is the detective whos not wearing a deerstalker hat. The clause  is restrictive. The clause is essential to know which detective Poirot is, presumably from at least one detective who is wearing a deerstalker hat. The case was  almost  solved. The degree modifier (an adverb) shows how much of the case was solved. Instead of intensifying, degree modifiers qualify by giving the degree to which something is, like someone being fairly sure of something. Wearing a deerstalker hat, the murderer was caught by Sherlock Holmes. This clause represents a misplaced modifier  because it puts the hat on the murderers head instead of Holmes. If there were no subject of the sentence (eliminating by Sherlock Holmes), the opening phrase would be a  dangling modifier. Few detectives wear deerstalker hats. Few is a  quantifier, telling how many. Both Hercule Poirot and Sherlock homes are well-known detectives. The modifier is a  compound adjective. Source Radden, Gà ¼nter. Cognitive English Grammar. Cognitive Linguistics in Practice, Renà © Dirven, 2nd Edition, John Benjamins Publishing Company, July 5, 2007.

Biography of Diane von Fürstenburg, Fashion Designer

Biography of Diane von Fà ¼rstenburg, Fashion Designer Diane von Fà ¼rstenberg (born December 31, 1946) is a business executive and  fashion designer. She is most famous for her wrap dress, made out of knit jersey fabric, which was first popularized in the 1970s. Fà ¼rstenbergs clothes have been worn by such influential figures and celebrities as Michelle Obama, Madonna, Kate Beckinsale, Susan Sarandon, and Jessica Alba. Fast Facts: Diane von Fà ¼rstenberg Known For: Fà ¼rstenberg designed a wrap dress that had a huge influence on womens fashion.Also Known As: Diane Prinzessin zu Fà ¼rstenberg, Diane Halfin, Diane Simone Michelle HalfinBorn: December 31, 1946 in Brussels, BelgiumParents: Leon Halfin and Liliane NahmiasEducation: University of GenevaSpouse(s): Prince Egon von Fà ¼rstenberg (m. 1969-1972), Barry Diller (m. 2001)Children: Prince Alexander von Fà ¼rstenberg, Princess Tatiana Desirà ©e von Fà ¼rstenbergNotable Quote: Fashion is mysterious, as a rule. Why are blue jeans a classic? You just hit on something that happens to be timeless and right. Early Life Fà ¼rstenberg was born Diane Simone Michelle Halfin in Brussels, Belgium, on December 31, 1946. Her father Leon Halfin was a Moldavian emigre, and her mother Liliane Nahmias had been liberated from Auschwitz only 18 months before Dianes birth.  Both parents were Jewish. Education Fà ¼rstenberg was educated in England, Spain, and Switzerland. She studied at the University of Madrid and later transferred to the University of Geneva, where her field of study was economics. After college, Fà ¼rstenberg worked as an assistant to Albert Koshi, an agent for fashion photographers in Paris. She then moved to Italy, where she worked for textile manufacturer Angelo Ferretti and designed silk jersey dresses. New York and Independence At the University of Geneva, Fà ¼rstenberg met a German prince who was born in Switzerland, Egon zu Fà ¼rstenberg. They married in 1969 and moved to New York, where they had a high-profile society life. The princes family did not like that Fà ¼rstenberg was of Jewish heritage. Two children were born in quick succession: a son Alexandre in 1970, six months after the wedding, and a daughter Tatiana in 1971. In 1970, with the princes support and likely influenced by the rise of feminism, Fà ¼rstenberg sought financial independence by opening the Diane von Fà ¼rstenberg Studio. She designed her own prints and made easy-to-wear dresses made out of silk, cotton, and polyester knits. The Wrap Dress In 1972, Fà ¼rstenberg designed the wrap dress that was to bring her so much recognition. The dress was made of cotton jersey fabric; Furstenbergs intent was to create something both feminine-looking and easy to care for. The iconic original dress is now in the Metropolitan Museum of Art (alongside famous garments by Thom Browne, Rei Kawakubo, Marc Jacobs, and other designers). Fà ¼rstenberg has described her design as simple, effortless, and classic: The wrap dress is the most traditional form of dressing: Its like a robe, its like a kimono, its like a toga. It doesnt have buttons or zippers. What made it different was that it was jersey; therefore, it was close to the body and it was a print. The design had a huge influence on 1970s fashion; by the middle of the decade, Fà ¼rstenberg had sold millions of dresses and made herself a household name. Divorce and Business Expansion In 1972, Fà ¼rstenberg and her husband divorced. She lost the right to the title of Princess zu Fà ¼rstenberg and rebranded herself as Diane von Fà ¼rstenberg. In 1975, she created the fragrance Tatiana, named for her daughter. The fragrance sold well, and by 1976 Fà ¼rstenberg was so well known that she appeared on the cover of Newsweek. Fà ¼rstenberg sold her studio and licensed her name to be used on other products. In 1979, products with her name represented sales of $150 million. By 1983, however, she had closed her cosmetics and fragrance business. Comeback From 1983 to 1990, Fà ¼rstenberg  lived in Bali and Paris. She founded a publishing company in Paris called Salvy, which released works in translation by authors such as Vita Sackville-West, Barbara Pym, and Gregor von Rezzori. In 1990, she returned to the United States, and the next year launched a new home shopping business, Silk Assets, which sold products on the cable channel QVC. Her first product did $1.2 million in sales in two hours. Selling on QVC was a success. In 1997, Fà ¼rstenberg went into business with her daughter-in-law Alexandra, re-launching her eponymous company. With the revival in the 1990s of 1970s fashions, Fà ¼rstenberg brought back the wrap dress in new prints and colors. Fà ¼rstenberg published a memoir in 1998, Diane: A Signature Life, recounting her life story and business successes. In 2001, she married businessman Barry Diller, who had been a friend since the 1970s. Fà ¼rstenberg also became involved in books and movies, producing Forty Shades of Blue, which won a prize at the 2005 Sundance Film Festival. Fà ¼rstenberg released another memoir in 2014, The Woman I Wanted to Be, which one reviewer described as an honest an introspective look into the labyrinthine history behind one of the most iconic female entrepreneurs in fashion. Fà ¼rstenberg has also released a series of coffee table books, including Beds, a look at the intimate spaces of the rich and famous. By 2005, Diane von Fà ¼rstenberg boutiques were in operation in New York and Miami in the United States, and in London and Paris in Europe. Fà ¼rstenberg has served on a number of corporate boards. Her company is currently headquartered in the Meatpacking District of Manhattan. Fà ¼rstenberg has been named one of the most powerful women in the world. Notable Clients Fà ¼rstenbergs clients include a range of celebrities, artists, and other luminaries. former First Lady Michelle Obama- a woman known for her taste in fashion- wore a Fà ¼rstenberg wrap dress in 2009 for the White House Christmas card. Other major clients include Gwenyth Paltrow, Rooney Mara, Bella Thorne, Demi Moore, and Marisa Tomei. Causes Fà ¼rstenberg has supported numerous causes, among them the Anti-Defamation League and the Holocaust Museum. She has been honored for her work in redeveloping space in New York City and for her work against AIDS. With her husband, she funds a private family foundation, The Diller-Von Fà ¼rstenberg Family Foundation. In 2010, as part of an initiative by Bill and Melinda Gates and Warren Buffett, she pledged to donate half her fortune to philanthropic efforts. Sources Ferla, Ruth La. â€Å"The Dress Heard Round the World.† The New York Times, 15 Jan. 2014.Fà ¼rstenberg, Diane Von. Diane: a Signature Life. Simon Schuster, 2009.MacFarquhar, Larissa. â€Å"The Huntress.† The New Yorker, 25 Sept. 2006.

INTERNATIONAL LAW Coursework Example | Topics and Well Written Essays - 2500 words

INTERNATIONAL LAW - Coursework Example Money laundering is a phenomenon whereby individuals endeavour to reintroduce illicitly acquired money into the legitimate cash flow channels. This illegitimate money is usually sourced from predicating activities that are of criminal nature, such as the ones highlighted above. Corruption on its part encompasses a wide range of activities, particularly those that afford private benefit to an individual, arising from a misuse of public authority. Corruption can in itself be, and usually is, a predicating criminal activity for money laundering. Owing to the international characteristic of these two crimes, international efforts such as Financial Action Task Force on Money Laundering (FATFML) and the United Nations Convention Against Corruption (UNCAC) have sprung to combat each of these criminal activities. In the subsequent section, the risk of corruption and money laundering will be assessed, alongside the effectiveness of international efforts. The preceding section will evaluate th e UK bribery Act of 2010, and assesses its impact on UK companies attempting to conduct their businesses abroad. Money laundering and corruption are two of the most formidable threats to economic development and progress both in developed and developing nations. They have consequently attracted much attention from international bodies and agencies such as the World Bank and Transparency International. Money laundering can be understood as a process through which the origins of illicitly acquired money are obscured. It normally involves the â€Å"washing† or â€Å"cleansing† of illegally acquired money through individuals or organisations, to portray the money as legitimately acquired (Gonzalez-Perez & Leonard, 2013). It is predicated by an offence that introduces money into the hands of offenders. Such offences may include criminal

Tourism Management Course Work Assignment Example | Topics and Well Written Essays - 1250 words

Tourism Management Course Work - Assignment Example If the front desk doesn’t respond pleasantly and efficiently to the needs of the traveler, this also will leave a bad impression. How a guest is treated is more important than the looks of an establishment, which does not diminish the need for a beautiful venue. It just means that beyond that beauty should be substance, which is represented by the quality of the staff. 3. As a resort hotel manager, do you believe your guests need to be educated about environmental protection? Do you need to educate your staff? Answer: Because of the new trends in green tourism, the staff definitely needs to be fully informed on all the ways that the hotel is implanting green policies in order to leave a smaller eco footprint. The staff should also be prepared to answer questions concerning ways in which the guests might take issue with one policy or procedure or another which does consume more than what might be desired. The guests should see literature in their rooms and at the front desk tha t shows what measures have been taken in order to lower the rate of consumption by the hotel. This type of information is both instructive and develops good relationships between the hotel and the guests. The information, however, should also be subtle because those who are at the resort are there to experience a sense of luxury. A good balance between maintaining the appearance of excess, while also showing responsibility, will provide for the best possible outcome regarding this issue. 5. For new developments, should the access roads be supplied by a government agency, the developer, or both? If both, who should supply what? Answer: Access roads to a new development are supplied by the government as the building of new commerce is considered to be a benefit to the city. Negotiations between the government and the developer will often allow for other considerations as well, but the access roads, as they are connected to the main roadways, are the responsibility of the government ag ency who is in control of road development within that specific area, whether it be city, county, state, or federal. 8. The sports director of a large resort hotel has been instructed to upgrade the hotel's physical fitness program. Provide some suggestions as to how this might be done. Answer: When approaching physical fitness within a resort hotel environment, conservative is the best approach because of the liability risk involved in active participation. Low impact, high result physical activity is the best method so that guests are attracted to the hotel, but are not in danger of physical injury. Although all physical fitness has some risk, making sure that staff is fully prepared to help guests and that any activity that is programmed has fully certified instructors is the best possible mitigation to risk. The second element of reconstructing a physical fitness program is in looking at the current trends and selecting those trends that reflect safe use, but also are exciting t o the guest. Dance routine type programs, such as Zumba, an exercise program which incorporates salsa dance, provide an environment of fitness while supporting something that is relatively safe. Being current while mitigating risk factors is the key to any new physical fitness program in a resort environment as it is likely some guests who participate will have not had much previous physical activity in their background. Therefore, the third element is making sure the program is